About us

About us

A Family business...

Bike Pro Racing is a family business, established in 1986. We moved to our current location in Kings Heath, Birmingham in 1992. At the start, we sold mountain bikes, BMX bikes and skateboards. As skateboards became less popular, we focused completely on bikes and haven't looked back. We've maintained our position as one of Birmingham's premier bike suppliers by not only selling bikes but stocking a vast range of parts and accessories, enabling riders to customise and improve their riding experience.

Bike Pro Racing has grown steadily over time, and we're proud to say that much of our business comes via word of mouth recommendations from happy customers. We now have over 200 bikes in stock, including mountain, road, gravel, hybrid and ebikes.

By riders. For riders.

The staff at Bike Pro Racing are highly experienced professionals who share a common passion for cycling. That means when you come into our store you can chat about cycling with actual cyclists, and get advice, input and recommendations based on our experience - not what we've read in a magazine. We have members of the team who ride road, mountain bikes and BMX at a range of skills and levels, so we understand what the different needs are.

Not sales, advice

The team at Bike Pro aren't in sales, they're advisors. It might sound a small difference, but to our customers and us it's important. When you walk into Bike Pro Racing, we're there to help and advise on the best product for you. Whether that's an experienced rider looking for the latest technologies or a parent looking for the right choice of bike for their child, we make sure we listen to what you need and find the best solution for you.

More than just bikes

As well as a wide range of bikes for all types of rider, we also have a huge selection of parts and accessories in store, and if it's not in store, we can order it in for you.

We also have a fully equipped workshop where we can service, repair and rebuild bikes of all shapes and makes. Our highly trained, full-time mechanics are able to do any job from fitting a tube to completely rebuilding your bike. We also build, repair and respray frames with a finish that is second to none.

The biggest brands

We're proud to associate ourselves with some of the biggest brands in cycling including Giant, Raleigh, Liv, Frog, Altura, Lezyne, Cateye, Fit Bikes, Mafia Bikes,Bergamont Bikes , Orro , EO Volt,Magura, ODI, DMR, Renthal, Hope , Burgtec , Ergon, Brooks, Abus and many more.

We are located on the A435 High St in Kingsheath. There are two car parks opposite and free parking is available on the street outside